How To Build A Successful YouTube Brand

How To Build A Successful YouTube Brand. Naked Soul YouTube earning report

Earlier this year, I deleted most of the irreverent videos from The Naked Soul YouTube as I want to take Naked Soul more towards the literary, self-help, and podcast domain.

Build A Successful YouTube Brand

This is what happened in the past 12 months and what I learned from it.

1. My Naked Soul subscriber count went up from 1200 to 1682. My watch time went up by 182,000 minutes monthly and 62,000 views monthly from 30,000 views/100,000 minutes in the past.

On the flip side, my earning went down from $100 monthly to $66 despite doubling my views. Why? Maybe AdWords is becoming competitive. This is bad news for every Youtuber, by the way.

2. By using custom thumbnails, I was able to grow my Fitness YouTube by 700% in just past 3 weeks. (See picture attached with my notes).

 

3. By uploading videos consistently, I was able to increase the view time for my Travel channel. (screenshot attached)

YouTube Video Marketing

1. When I did not use custom thumbnails, our total Fit Couple YouTube view was 50 for the first 3 months (Jan – Mar). After I created and upload custom thumbnails for each video, my views went up to 350 in just past 2-3 weeks. That is almost 700% growth.

2. Fit Couple Goals uses custom thumbnails on all of the videos. 12 subs and 350 views, 10 likes, no dislike, videos getting added to several dozen playlists — all good signs. Mainly because of catchy titles and thumbnail.

3. My Travel channel does not effectively uses the thumbnail technique (not yet) and therefore is suffering view counts and click-thru-rate (CTR) despite having more subscribers and total # of videos. 23 subscribers and only 400 views. Also notice, only 5 likes and less videos in playlists. Why? I guess, not having catchy title and video cover (i.e video thumbnail).

 

4. It takes time and creativity to write a good catchy video title, descriptive description, meta tags to maximize the video’s SEO and finally, a nice catchy thumbnail is the icing on the top. This is essential for YouTube success.

5. From my notes on the screenshot, you can see how adding a lot of new videos helped The Art of Travel to gain average watch time, total views, and total view time. So, that’s a good thing.

6. On the other hand, more interestingly, Fit Couple Goals did not add as many new videos but see the spike in total views after I uploaded custom thumbnails for each video. See the above screenshot for details.

Your YouTube Brand

What does this all mean? I have something interesting to share with you all (in my next post) but first I would like to hear your thoughts and opinions. What do you think is the future of YouTube videos vs. Facebook video? YouTube like revenue sharing with users or Facebook like total control over revenue from advertisements.

Facebook sells advertisements to its users and keeps 100% of the revenue. Due to low organic reach FB is no longer the first choice for entrepreneurs or new advertisers. On the other hand, YouTube has been sharing revenue with content creators and has finally turned a good profit.

Also, what about Vine and Instagram? Snapchat? Periscope? All of these platforms allows the users to broadcast and post videos of various length. Should you and your brand be on all of these platforms? My first response to this is “Yes!”

But is it that simple? Or is it even needed of you to be everywhere with your video content.

These and other questions similar to the ones I have pointed above is currently being brewed in my mind’s lab. Check out back in few weeks for part 2 of this interesting discussion. For now, bombard me with your comments! 

 

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The Naked Soul Talk Show | A Daily Podcast

The Naked Soul Talk Show: A Daily Podcast

Woohoo! Friends, creatives, seekers, and entrepreneurs! Here it is. Share all you can. Please spread the good news! Coming soon to iTunes/Radio. And NOW AVAILABLE on YouTube.

The Naked Soul Talk Show: Full Human Potential and Daily Growth

Welcome to The Naked Soul Talk Show with Salil Jha and Neha Rizal. Learn with us as we dig deeply into ways to initiate breakthroughs in our personal lives in relationships, health, and body- consciousness, discuss the law of success as it manifests in careers and finances, learn how to attain mastery of any skill, share rags to riches stories, and delve into what it means to have a purpose driven life and how to create one via lifestyle design (the 80-20 rule).

We have guests from all over the world from various ethnic, spiritual, educational, and cultural backgrounds. But all of them have one thing in common: the desire to be better than they were yesterday. Naked Soul is a transpersonal talk show.

Here, we will explore how to realize measurable self-growth and manifest success by turning our dreams into realistic goals and eventual realities. Build your own inner-GPS. Create a map for a success-lifestyle: plenty of time with family, and no bosses, no alarm clocks dictating your day, instead indulgence in creative pursuits and the enjoyment of a free life, passionately lived.

The Naked Soul is a place where we transform our “Daily Grind” stories into “Daily Win” stories. Our goal is to empower each listener so that they live their full human potential.

Are you ready to heal, grow and kick-start your soul-evolution and become world class?

The Naked Soul Podcast Ep. 01: Chris Jones on The Art & Business of Writing

The Naked Soul Podcast Ep. 02: Simone Salmon on Writing Books & Taking a Transformational Journey

 

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Do you listen or watch podcasts/talk shows? If yes, what are some of your favorite podcasts or talk shows? What kind of podcast would you like to listen to? If you have suggestions, feedback, and thoughts, please feel free to leave a comment and I will try to honor your requests. (The first 10 commenters are always my favorite.)

Read Next

Meal Planning Simplified (5 Free Videos) | Health & Fitness

This week I wanted to show you a little bit of my home, what I eat, how I cook and my lifestyle. I have a few videos to show you today on meal planning and cooking clean breakfasts for optimal fitness.

Meal Planning Simplified

Meal Planning in its Simplest Form

 

Breakfast for Bulking & Bodybuilding (Clean Eating)

*You can substitute white potatoes with red potatoes. (I eat red 99% of the times, we made this video using potatoes that were available to us.)

 

Meal Planning for Fit Life (Chicken, Kale, Hummus, Celery)

 

Honey + Lime + Cinnamon Water for Weight Loss 

 

Healthy Breakfast for Fit Life | Bodybuilding Meal Planning Made Simple

 

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Did you know about the free VIP pass offer to the Naked Soul Club? Subscribe your email address now and be part of this tight-knit community of lovers, readers, writers, adventures and other people just like yourself. I send great contents directly into your mailbox. Once a week. Sign up now and stay in the touch!

What is your biggest fitness goal right now? Do you like these videos? If you want me to cover something in specific, please feel free to leave a comment and I will try to cover them in my next video. Please share your pro-tips if something is working for you. It may help others. (The first 10 commenters are always my favorite.)

Creative Photoshoot: How to Give Facial Expressions

How do I improve my facial expressions? How to look good in pictures and photoshoot? If you are asking yourself these and similar questions, well, I have thought about them too.

It is all about camera angle, facial expressions and what you can do with your eyes.

Creative Photoshoot

First thing first. Realize and accept that “you are beautiful, complete, and enough the way you are!”

That is the key to being relaxed in front of the camera.

Below is an example video of a photo shoot session we did in just 30 minutes with little to no makeup.

The purpose of this video is to inspire you to look great, exotic and full of expressions in your pictures. This video is about mastering facial expressions.

Your Face Speaks A Thousand Words
Being expressive, using your face to maximum advantage, is a very useful tool in getting your message across. This skill also allows you to use fewer words, to show emotion and to send a message directly to your audience’s minds and hearts.

How to Give Facial Expressions

Practice Being Expressive
As a model, you must be aware of how to use your facial expressions and create ones that work for you. This is especially important if your audience is a long way from the stage. The further away from you, they are, the more expressive you can be!

If possible, look at a mirror when you are practicing or rehearsing your looks.

Try showing happiness, sadness, anger, fear, disgust, surprise and love.

Make Your Expression Your Message
Start including facial expressions that support your stories and reflect your emotions.

For example:

  • arching eyebrows – when you are surprised or questioning
  • frowning – when you are moody, disapproving or concerned.
  • grimacing – when you are fearful, in pain or anxious
  • smiling when you are happy, pleased with your situation or circumstance.

All facial expressions are related to emotions.

Emotions or Ideas that you can convey

  • Happy / content
  • Fun / playful
  • Scared / lost
  • Sad / broken-hearted
  • Serious / in thoughts
  • Lonely / bored
  • Fantasizing / day dreaming
  • Scheming / flirting

Tips on How to smile for Camera
Learning how to smile sounds ridiculous – surely everyone can do it? In fact, smiling ‘to order’ is a real skill, and one that professional models need to master.

To improve your smiling skills, position yourself in front of a mirror and practice the following steps.

  • Put your lips together without moving them. Look at your face in the mirror, concentrating on the eyes. At first, they’re lifeless. Now lift up the corners of your mouth and watch your eyes come alive.
  • To create a smile, say “MMM” without opening your mouth. No teeth should be showing. Don’t forget to turn the corners of your mouth up.
  • To create a broader smile, say “MMM” again with your mouth still closed and again, don’t forget to turn up the corners of the mouth.
  • This time say “ME”, whilst opening your mouth and showing your teeth but keeping it soft. Next say “ME” again, this time with a big smile showing all your teeth.
  • When you say “HEY,” you produce a very natural facial expression. Say “HEY” and hold it – you will notice your tongue is coming forward and your lips are apart. Now try it again, saying “HEY” with a smiling expression.
  • Create a gaunt look by saying the word “POOR”, keeping the lips very soft and sultry and holding for a few seconds.
  • To achieve an open and happy laugh try saying “HAA”, remembering to focus your gaze on someone or something to avoid a “lifeless” look.

Here are 3 other facial formulas for maximum expression during your next photoshoot.

1. Smiling Eyes
Every person you know has a different smile. In fact we all have more than one. Practice smiling with your eyes. First grin slightly, then narrow your eyes slightly  into a stare. This will allow you to project those good vibes.

2. Looking Up
You can’t share your feelings so you have to project them. One way to project is to turn your eyes to the skies as you contemplate.

3. Guffaw
Open up. Don’t be afraid to laugh out loud “especially at yourself”. They’ll laugh with you.

 

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Did you know about the free VIP pass offer to the Naked Soul Club? Subscribe your email address now and be part of this tight-knit community of lovers, readers, writers, adventures and other people just like yourself. I send great contents directly into your mailbox. Once a week. Sign up now and stay in the touch!

What did you like about this post? Do you find it challenging to give different poses? If you want me to cover something in specific, please feel free to leave a comment and I will try to cover them in my next video. Also, please share your pro-tips if something is working for you. It may help others.

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