Do want to know how to influence an influencer? In this short blog post, we’ll talk about 7 simple, easy-to-do, specific tips (and proven tactics) to help you connect with the influential people in your niche or any well-known expert you admire.
Whether it is a celebrity, currently in the limelight or a fading star, yet impossible to reach out. You can meet and get in touch with almost anyone if you want to. Even the Mr. President (44th).
But first, let’s talk about who is an influencer? For our blog post, we will call a person an “Influencer” if they’re well respected and highly visible in their industry.
These are the highly successful people who have earned the trust of their audience (or readership) through the content they create and provide.
These are the people who have built their credibility as an “influencers” in their niche for some time. They are well known and they have millions of fans on social media and TV.
For example, Seth Godin and Neil Patel in the Marketing space, Maria Popova, and James Altucher in blogging, Tony Robbins in motivational speaking, Elon Musk in disruptive technology, and so on. The list goes on.
My point here is two-fold:
No. 1, there is no shortage of influencers in any industry.
No. 2, they come in all shape, size, and background. Some are well known by more or less anyone in the general public (example, Bill Gates for Philanthropy and Business) and some are well known in their specific niche but are largely unknown by the general masses (example, Pat Flynn in Podcasting on Passive income).
Nevertheless, an influencer’s blessing can take you or your cause to the next level. Be it a charity fundraising event or a new book that you are publishing or a tech start-up.
How To Connect With Influencers
1. Write about the Influencers whom you want to meet. Write in a newspaper, magazine or simply on your blog.
2. Email these Influencers how you have used their teachings and applied their methods and found success. Send them a success case-study.
3. Engage with them/comment/mention/follow when they do not even know you. Communicate with them on their social media. When they ask for feedback, be sure to leave one. If they are asking specific questions, be sure to answer them.
4. Find where these influencers are teaching and lecturing. A lot of the Influencers also guest speak or teach somewhere. Find out and attend their classes, conference or event. You’ll get plenty of opportunity at the event/class to introduce yourself.
5. Reach out to these Influencers (by email first) and tell them how can what you do can help them to solve a specific problem.
6. Volunteer and meet them where their heart is. If the person you are trying to reach out also happens to support a cause that you are equally passionate about, meet them there — where two hearts are united as one.
7. Organize an event and invite these Influencers to speak or present. Even better, tie it to a cause or charity or for education. For example, a college campus or a local town hall meeting.
I have met a lot of great and wonderful people by doing the above 7 steps. The names are not big enough to drop it here in this post but, let me openly challenge myself in front of the internet public and say this: I am going to follow the above 7 steps and meet some of the big names that I have mentioned in my blog.
Once, I have successfully made an introduction to them and have something more solid to show for, I’ll do a follow up blog post.
In the meantime, how about, some of you take my challenge as well. If you think you have a wonderful plan that will make this planet a better place for everyone, why not try to meet some of the Influencers in your field and share what you are doing to meet them.
Please share your thoughts and stories (success as well as failures) in the comment below.
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