How to Establish a Successful YouTube Brand
Earlier this year, I deleted most of the irreverent videos from The Naked Soul YouTube as I want to take Naked Soul more towards the literary, self-help, and podcast domain. This is what happened and what I learned:
1. My Naked Soul subscriber count went up from 1200 to 1682. My watch time went up by 182,000 minutes monthly and 62,000 views monthly from 30,000 views/100,000 minutes in the past. (On the flip side, my earning went down from $100 monthly to $66 despite doubling my views. Why? May be adwords are becoming competitive. This is bad news for every Youtuber, btw)
2. By using custom thumbnails, I was able to grow my Fitness YouTube by 700% in just past 3 weeks. (See picture attached with my notes).
3. By uploading videos consistently, I was able to increase the view time for my Travel channel. (screenshot attached)
About YouTube Video Marketing
1. When I did not use custom thumbnails, our total Fit Couple YouTube view was 50 for the first 3 months (Jan – Mar). After I created and upload custom thumbnails for each video, my views went up to 350 in just past 2-3 weeks. That is almost 700% growth.
2. Fit Couple Goals uses custom thumbnails on all of the videos. 12 subs and 350 views, 10 likes, no dislike, videos getting added to several dozen playlists — all good signs. Mainly because of catchy titles and thumbnail.
3. My Travel channel does not effectively uses the thumbnail technique (not yet) and therefore is suffering view counts and click-thru-rate (CTR) despite having more subscribers and total # of videos. 23 subscribers and only 400 views. Also notice, only 5 likes and less videos in playlists. Why? I guess, not having catchy title and video cover (i.e video thumbnail).
4. It takes time and creativity to write a good catchy video title, descriptive description, meta tags to maximize the video’s SEO and finally, a nice catchy thumbnail is the icing on the top. This is essential for YouTube success.
5. From my notes on the screenshot, you can see how adding a lot of new videos helped The Art of Travel to gain average watch time, total views, and total view time. So, that’s a good thing.
6. On the other hand, more interestingly, Fit Couple Goals did not add as many new videos but see the spike in total views after I uploaded custom thumbnails for each video. See the above screenshot for details.
Your YouTube Brand
What does this all mean? I have something interesting to share with you all (in my next post) but first I would like to hear your thoughts and opinions. What do you think is the future of YouTube videos vs. Facebook video? YouTube like revenue sharing with users or Facebook like total control over revenue from advertisements.
Facebook sells advertisements to its users and keeps 100% of the revenue. Due to low organic reach FB is no longer the first choice for entrepreneurs or new advertisers. On the other hand, YouTube has been sharing revenue with content creators and has finally turned a good profit.
Also, what about Vine and Instagram? Snapchat? Periscope? All of these platforms allows the users to broadcast and post videos of various length. Should you and your brand be on all of these platforms? My first response to this is “Yes!”
But is it that simple? Or is it even needed of you to be everywhere with your video content.
These and other questions similar to the ones I have pointed above is currently being brewed in my mind’s lab. Check out back in few weeks for part 2 of this interesting discussion. For now, bombard me with your comments!
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