On Instagram: Where You Should Focus Your Energy
“Last spring, Forrester analyzed more than 3 million user interactions with more than 2,500 brand posts on seven social networks.
Unfortunately those brands achieved less than a 0.1 percent engagement rate on six out of the seven platforms, including Facebook and Twitter.This week, Red Bull posted a photo of Lindsey Vonn on both Facebook and Instagram. Currently, the brand’s 45 million Facebook fans had liked the photo just about 20,000 times, while its 2.2 million Instagram followers had liked the photo nearly 70,000 times.”
Instagram posts, however, generated a per-follower engagement rate of 4.21 percent. That means the app delivered brands 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter. Let’s look at a real life example of this difference.
My Analysis & Summary
So what does this mean? Seven social platforms analyzed. It means, Vine, Periscope, and Snapchat included. Your effort should be more on Instagram than other social media. Instagram for writers or artists means:
1. Make good art consistently (which many of us love to do). Write, record audio, music, paint, draw, sing, dance, talk, whatever you do
2. Turn your art into poems, quotes, pictures, videos
3. Post them (infact, post more frequently x4/day)
4. Cut videos, audio, music into 15 sec or less frame & post as videos or slideshows
5. Engage with comments and other users
6. Reply to relevant DMs
7. DM other Instagram users and build a team/network of friends
8. Collaborate and do S4S (shout for shout)
9. Unofficially advertise on Instagram through other big accounts
10. Officially advertise on Instagram through Facebook
Currently, many of us are not doing a lot of these steps in our Instagram marketing and outreach.
What do you think? Can you suggest some game plan on how someone can become more efficient in using Instagram without spending more time? Read my detailed post on Instagram:
What Else Can Be Done?
1. Post Regularly: Whether it is an old post or something small (and interesting), post regularly. You can think of recycling here. If you have 500 posts on your Instagram, that means, you can recycle easily at the rate of 1 old post per day. That’s huge. It basically means, if you simply repost your old posts, you can literally continue to do so for one year at the rate of 1 post per day.
2. Theme: You can create a simple background theme for each of your writing we post. This strategy is widely adopted by most of the users with more than 30k followers.
3. Data & Science: Remember, according to one study done with 30 featured images on Instagram out of 8 million total, Curalate found:
- Bright and high light generates 24% more likes than darker images.
- Images with plenty of background white space generates 29% more likes than those with minimal space.
- Images featuring blue as the dominant color generate 24% more likes than images that are predominantly red.
- A single dominant color generates 17% more likes than images with multiple dominant colors.
- High levels of texture generate 79% more likes. (Think about this one!)
The point here is not to copy these strategies but to test it out for your content and your audience. Try and test different things. And then stick with the winning strategy.Comment below! What do you think? What would you like me to cover next?